The winner of the 2009 Optimus "One Shot" contest rolls out today on Comcast. The debut of the TV spot, created to increase awareness of ShelterBox, a nonprofit organization that provides emergency aid for survivors of natural disasters, coincides with the group's efforts to help earthquake victims in Haiti.
The spot is based on the winning script by Cramer-Krasselt, Chicago, copywriter Andrei Chahine and art director Ryan Stotts. Their prize: Having their spot fully produced and finished by Optimus and its production arm, ONE at Optimus, and distributed for telecast.
The second annual contest was open to Chicago- and Los Angeles-area ad agency and freelance creatives with fewer than five years of industry experience and was designed to provide them with quality material for their reels.
Optimus, with its brand communications partner Scott & Victor, chose ShelterBox as the contest subject because the organization helps people most in need around the world by distributing the ShelterBox, a tough plastic box that holds a 10-person tent and equipment to help a family of up to 10 people survive for at least six months.
Since it started in 2001, ShelterBox has helped more than 800,000 people in more than 60 countries.