Four global brands were honored for their social responsibility initiatives at the Advertising Club's sixth annual Stars of Madison Avenue luncheon Sept. 21. The event, running on the opening day of Advertising Week in New York, celebrated work by General Electric Co., Johnson & Johnson, Microsoft Corp. and Sears.
The efforts were selected for being integral to corporate brand marketing while improving the lives of needy people around the world.
Programs honored were:
- GE's Developing Health Globally initiative, which provides access to quality healthcare through technology and support in Africa, Asia and Latin America.
- J&J's Mothers2Mothers, Elizabeth Glaser Pediatric AIDS Foundation and Freedom of Breath/Fountain of Life Neonatal Resuscitation Program, which save and improve the lives of mothers and babies worldwide.
- Microsoft's Unlimited Potential, the umbrella for partnerships with the United Nations, the Bill & Melinda Gates Foundation and Boys & Girls Clubs of America, helping people and businesses through technology. It also works with the Clinton Global Initiative, Feeding America and NetHope.
- Sears' Heroes at Home/Rebuilding Together, which offers home improvement and repair aid for returning American servicemen and women as they readjust to civilian life.