The Stars of Madison Avenue

Four Brands Honored for Global Initiatives at Advertising Week Event

By Published on .

Four global brands were honored for their social responsibility initiatives at the Advertising Club's sixth annual Stars of Madison Avenue luncheon Sept. 21. The event, running on the opening day of Advertising Week in New York, celebrated work by General Electric Co., Johnson & Johnson, Microsoft Corp. and Sears.

Speaking at the Stars of Madison Avenue luncheon at the Union League Club in New York were (left to right) Don Hamblen, chief marketing officer, Sears; Yusuf Mehdi, senior VP-Online Audience Business Group, Microsoft Corp.; Judy Hu, global executive director-advertising & branding, GE; luncheon host Lori Erdos, VP-advertising sales, USA Today, and AD Club Board; Brian Perkins, corporate VP-corporate affairs, Johnson & Johnson.
Speaking at the Stars of Madison Avenue luncheon at the Union League Club in New York were (left to right) Don Hamblen, chief marketing officer, Sears; Yusuf Mehdi, senior VP-Online Audience Business Group, Microsoft Corp.; Judy Hu, global executive director-advertising & branding, GE; luncheon host Lori Erdos, VP-advertising sales, USA Today, and AD Club Board; Brian Perkins, corporate VP-corporate affairs, Johnson & Johnson.
The efforts were selected for being integral to corporate brand marketing while improving the lives of needy people around the world.

Programs honored were:

  • GE's Developing Health Globally initiative, which provides access to quality healthcare through technology and support in Africa, Asia and Latin America.
  • J&J's Mothers2Mothers, Elizabeth Glaser Pediatric AIDS Foundation and Freedom of Breath/Fountain of Life Neonatal Resuscitation Program, which save and improve the lives of mothers and babies worldwide.
  • Microsoft's Unlimited Potential, the umbrella for partnerships with the United Nations, the Bill & Melinda Gates Foundation and Boys & Girls Clubs of America, helping people and businesses through technology. It also works with the Clinton Global Initiative, Feeding America and NetHope.
  • Sears' Heroes at Home/Rebuilding Together, which offers home improvement and repair aid for returning American servicemen and women as they readjust to civilian life.

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