The Clock Is 'Tck-ing'

British Leaders Back Global Climate Change Campaign

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British cabinet ministers are asking the country's top 100 business leaders and top 100 media personalities to get behind the global "tck tck tck: Time for Climate Justice" campaign. The effort is a project of the Global Campaign for Climate Action, an umbrella organization representing participating groups that are calling for a fair, ambitious and binding climate change agreement in the upcoming United Nations Framework Convention on Climate Change in Copenhagen starting Dec. 7.

The campaign was launched in June at the Cannes Lions International Advertising Festival by Kofi Annan, president and founder of the Global Humanitarian Forum; artist and political activist Bob Geldof; David Jones, global CEO, Havas Worldwide; and Herve de Clerck, dream leader, ACT Responsible. The effort, created by Havas' Euro RSCG Worldwide, urges people around the world to go online to join the petition supporting climate justice and add their voices to the "tck" effort.

Mr. Annan, former secretary general of the United Nations, recently wrote to 100 global leaders, including U.K. Prime Minister Gordon Brown to ask them to join the campaign.

Now, British Cabinet Ministers Ed Miliband, Lord Mandelson and Ben Bradshaw are pledging their support to the campaign and have, in turn, written to U.K. business, media leaders and government leaders asking for their backing for a global deal at the climate summit. The letters urge the leaders to write to their own "top 100" to pass the message along.

In response to the letter, Stuart Rose, executive chairman of Marks & Spencer, said in a statement: "We are supporting' tck tck tck,' and will be encouraging our suppliers and employees to do so as well. Copenhagen is a unique and crucial opportunity to make a difference in reducing the world's carbon emissions. Failure to take that opportunity is, in my opinion, not an option."