Cupcakes with names like "The Burning Sensation," "The Urban Lumberjack" and "Death by Mudslide" helped Ogilvy & Mather employees raise money last week for Share Our Strength, an organization that is working to end childhood hunger. The effort was held as part of SOS' Great American Bake Sale program, which encourages people around the country to hold bake sales to help hungry kids.
The agency's New York office raised the money through a bake sale and cupcake contest. The winning creation, "Coconut Dreams," baked by Giselle Campos from the agency's traffic department, was announced at a special agency event featuring Food Network show host Sandra Lee, official spokeswoman for SOS' Great American Bake Sale.
Gerri Stone, who oversees the H2O team, or Happy Healthy Ogilvy, came up with the idea after her mother read about Share Our Strength and suggested it. Ms. Stone's mother was in foster care and experienced hunger and abuse when growing up.
"Helping feed kids in the U.S. has never been more important as the rate of childhood hunger rose from 12 million last year to over 17 million this year," Lee said at the Ogilvy event. Lee noted that she was drawn to the organization because she herself "was raised on welfare and food stamps," and understands first hand the importance of the SOS mission.
The Ogilvy bake sale raised more than $3,000—"an amazing amount for a bake sale," said Lee, who then matched the donation, bringing the total raised to over $6,000.
The Bake Sale and Cupcake Contest were organized by the H2O and Working Parents Network at Ogilvy. The Cupcake Contest drew 14 agency teams whose creations were judged by agency executives Harvey Kipnis, managing director, OgilvyOne; Lauren Crampsie, CMO; Jean-Rene Zetrenne, chief talent officer; Diego Zambrano, creative director; and food blogger Susan Gordon.
"Selecting the best cupcake was a hard decision," Kipnis said. "While we had five criteria—taste, texture, icing, presentation and originality—the winning pick was really chosen for its near ethereal impact."
Following the judging of the contest, hundreds of baked goods created by agency employees were sold throughout the agency's New York office building, which is nicknamed The Chocolate Factory.