Do you question your health-care provider as much as you query your cellphone provider? You should, according to a new series of PSAs breaking today from the Ad Council and the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality.
Created pro bono by Grey, New York, the new "Questions" campaign encourages patients to become more involved in their health care by asking questions. The spots depict people asking questions at restaurants and when buying a cellphone but remaining silent during doctor visits.
A survey by the Agency for Healthcare Research and Quality and the Kaiser Family Foundation found that 57% of Americans don't believe that preventable medical errors occur often. However, an estimated 1.5 million medication errors happen every year, according to the Institute of Medicine.
The TV and radio spots, as well as print, outdoor and web ads, are an extension of an Ad Council-AHRQ campaign introduced in March 2007 that directs audiences to visit a comprehensive website to learn the 10 questions every patient should think about asking when visiting a doctor or other clinician. Actress and health advocate Fran Drescher is also working to promote the effort.
The PSAs are being distributed to 33,000 media outlets nationwide this week.