Approaching the 10th anniversary of the Sept. 11 attacks, the National September 11 Memorial & Museum today is launching a PSA campaign in conjunction with the Ad Council. The effort asks Americans to "honor, remember and reunite" by donating to or visiting the memorial in New York, which will be dedicated on Sept. 11 and opens Sept. 12.
The campaign, created by 9/11 Memorial and produced by Spark Productions, includes TV, radio, print, outdoor and Web ads. In addition, it is being supported the National Football League, Major League Baseball and Major League Soccer, which all will run ads during games.
The PSAs feature actors and 9/11 Memorial board members Robert De Niro and Billy Crystal, along with family members of the victims, 9/11 first responders, a survivor of the World Trade Center, an electrical worker on the memorial site, a resident of lower Manhattan and a flight attendant. The ads encourage viewers to "honor, remember and reunite" while offering information on how to donate to or visit the memorial.
In addition, the 9/11 Memorial's Memorial Guide, displaying the names of those who died on Sept. 11 along with biographical material and other information, is available as an iPhone app. It will also be offered for Windows and Android devices.
"We are honored to join the National September 11 Memorial & Museum to raise awareness and encourage support for the Memorial," said Peggy Conlon, president-CEO of the Ad Council, in announcing the campaign. "Immediately after the tragedies, the advertising and media industries came together to support a number of critical public service messages, which helped our country heal; and I believe the media community will once again come forward and donate significant time and space for this poignant creative."
Among those donating services for the campaign are DG, Hula, Magno Sound & Video, Media Max Online, the National Captioning Institute and PHD.