In Southeast Missouri and surrounding communities, we've been especially affected by spring's heavy storms and river flooding. The destructive weather has left farms and entire neighborhoods under water. The need for food, shelter and medical services has been great.
Late last month, Tri-State Advertising and Marketing Professionals, a chapter of the American Advertising Federation, awarded the Southeast Missouri Food Bank, headquartered in Cape Girardeau. Mo., a $100,000 grant as part of the club's Advertising for a Cause initiative. It couldn't have come at a better time.
The SEMO Food Bank is affiliated with Feeding America and serves 160 nonprofit hunger relief agencies in 16 counties throughout Southeast Missouri. The SEMO Food Bank will receive advertising assistance, including creative services and production of outdoor displays and radio and television spots, along with media placement of regional public service announcements, to help the organization fulfill its mission and serve communities in need. Ten regional media outlets joined together to help: Fox Radio, River Radio, Withers Broadcasting, KBSI-TV, WSIL-TV, Charter Media-Southeast Missouri, Poplar Bluff City Cable, DSW Signs, Bootheel Signs and Red Letter Communications.
Tri-State AMP is a nonprofit organization made up of communications professionals in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., area. In 2009, the organization debuted its Advertising for a Cause program to assist regional organizations in better serving our community. Tri-State AMP received the AAF's National Club Achievement Award for its role in the resulting public service campaign on behalf of Big Brothers and Big Sisters of Southeast Missouri.
The Southeast Missouri Food Bank was chosen following a formal review process in which members of the Tri-State AMP Board and participating media and advertising entities evaluated grant applications and interviewed representatives of several nonprofit organizations. We determined that the Southeast Missouri Food Bank was the best match for the advertising grant program in terms of the food bank's geographic reach, financial need and the potential number of people who stood to benefit from additional promotion of the food distribution agency and the good work that it does.
I'm proud of the work the Tri-State AMP is doing to better our communities. It's amazing what can be achieved when we come together to serve a greater purpose. It all starts with donating our time, talent and voice to help communities thrive.