Tapping into Teens

Cause Marketing Forum Teleconference to Feature Best Buy Exec

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How do you reach teenagers who actively care about socially conscious brands? The Cause Marketing Forum will look at the best ways to connect with this audience in "Cause Marketing and Teens," the next teleconference in its Cause Marketing Masters Series, on Sept. 22.

Tim Showalter-Loch, senior manager, community relations, for Best Buy Co., will lead the teleconference by discussing how Best Buy is working with teens, building relationships and supporting their role as leaders in a digital world. As part of his job, Showalter-Loch manages the company's @15, a philanthropic strategy that focuses on teens, supporting their efforts to lead social change.

The hourlong teleconference, part of the Cause Marketing Masters Series, will start at 1:30 p.m. ET. It is free to CMF members and $99 for all other attendees.

For more information, contact CMF at 914-921-3914 or info@causemarketingforum.com, or register online.