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Mini Law Lesson: What Brands Should Know About FTC's Tough Lord & Taylor Action on Influencers and Native Ads

By Published on .

When Lord & Taylor settled with the Federal Trade Commission over charges that it failed to tell consumers that Instagram posts and a magazine article were paid promotions, it agreed to provisions including a monitoring and review program for Lord & Taylor's other campaigns.

The FTC is taking a strong approach because it believes we should have gotten the message by now, attorney Brian Heidelberger says. Here's what marketers and agencies need to know.

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