Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mini Law Lesson: What Brands Should Know About FTC's Tough Lord & Taylor Action on Influencers and Native Ads

By Published on .

When Lord & Taylor settled with the Federal Trade Commission over charges that it failed to tell consumers that Instagram posts and a magazine article were paid promotions, it agreed to provisions including a monitoring and review program for Lord & Taylor's other campaigns.

The FTC is taking a strong approach because it believes we should have gotten the message by now, attorney Brian Heidelberger says. Here's what marketers and agencies need to know.

Advertising Age Player

Most Popular