He will be joined on the jury by Juan Oubina, group creative director of Grupo Gallegos, Long Beach, Calif., which won Best of Show last year. Andres Ordonez, VP-creative director of Zubi Advertising, Coral Gables, Fla., is also on the jury, along with consultant Paco Olavarrieta.
The jury also includes senior marketers: Graciela Eleta de Cacho, VP-multicultural development organization for North America at Procter & Gamble; Isaac Mizrahi, director of multicultural marketing at Sprint; and Daniel Villarroel, director-multiethnic marketing at Maybelline New York and Garnier.
This year two categories have been added. "Beyond Hispanic" is open to work by ad agencies in any medium by ad agencies that targets other multicultural segments or the general market. The other is for work targeting bicultural and bilingual or English-speaking Hispanics.
In addition, TV, radio, magazine, newspaper, out-of-home, and interactive ads and websites targeted at U.S. Hispanic consumers that broke between May 1, 2006 and April 30, 2007 are eligible.
Ad Age conducts the awards in cooperation with the Association of Hispanic Advertising Agencies, but agencies do not have to be AHAA members to enter.
Winners will be announced this fall in a special report published in Ad Age on Nov. 5, on AdAge.com and at a gala awards show in New York on Nov. 2, at the close of AHAA's fall conference.
Further information and entry forms can be downloaded from AdAge.com/events/hcaa. The deadline for entries is May 16.