ADVO TO TARGET HISPANIC HOUSEHOLDS

Direct-Mailer Rolls Out 'ShopWise Valores' in Houston

By Published on .

CHICAGO (AdAge.com) -- Leading direct-mail company Advo next month will introduce a Spanish-language mailer in Houston called ShopWise Valores.

The new advertising product will be delivered twice per month to 128,000 households, in addition to Advo's existing weekly ShopWise mailer.

The marketing vehicle

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will target Houston's Hispanic community with offers from retailers, information about community events and programming news from Hispanic Broadcasting Co. and Telemmundo Communications.

In addition, Advo's popular "Have you seen me?" cards designed to aid in the rescue of missing children will be printed in Spanish and enclosed with ShopWise Valores packages.

Advo's cooperative mailers reach more than 100 million households nationally.

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