Pair of execs brought on
Peter Glusker joins as CEO and Cynthia Lewis comes on as president, a new title at the company. Mr. Glusker was senior VP of Viacom's Digital Media Group, where he led cross-company digital-media efforts until he left the company about a year ago. Ms. Lewis, who spent 12 years at Hearst Corp., including a stint as VP-publisher of Marie Claire and Harper's Bazaar, was VP-publisher at Shop Etc. until Hearst closed that title in September 2006.
Latina, an English-language monthly aimed at women, is the second-largest Hispanic magazine by circulation and ad revenue, after Time Inc.'s People en Espanol. In 2005, Latina's ad revenue grew by 21% to $29 million, and circulation increased 18% to 416,162. The company is also building up its web and events presence to create a multimedia Hispanic media business.
"My role will include expanding Latina's existing businesses, creating new products to further enhance the lives of Hispanic women in the U.S., and providing our advertisers and business partners with innovative vehicles to reach this important consumer group," Mr. Glusker said in an e-mail.
Before joining Latina Media Ventures in 2003, Mr. Freyre worked at Time Inc., where he was VP-corporate sales and before that publisher of Sports Illustrated.
Reached by phone, Mr. Freyre said, "I have no comment."