|Cingular is gearing up for an advertising push at the U.S. Hispanic market.
Promotion, media buying
Starcom's Relay Sponsorship and Event Marketing, will handle sales promotion, while Omnicom Group's OMD Latina will handle media buying. Starcom is part of Publicis Groupe's Starcom MediaVest Group,
MendozaDillon, based in Irvine, Calif., pitched against Dieste and Publicis-backed Bromley Communications, San Antonio, Texas.
Atlanta-based Cingular is a joint venture of BellSouth and SBC Communications.