Liz Sarachek Blacker, an innovative U.S. Hispanic digital expert, is joining Terra USA with the new title of chief revenue officer, starting March 28. Terra is an international digital media company and content producer, and in the U.S. market mainly works with the Hispanic community.
Ms. Sarachek Blacker was most recently senior VP-digital sales for U.S. Hispanic newspaper group ImpreMedia, where she was in charge of building a national sales team and revenue in digital, mobile and print. She also spent four years at Yahoo, co-launching Yahoo's U.S. Hispanic efforts as executive director of sales for U.S. Hispanic and Latin America.
At Terra, she will oversee and manage sales, partnerships, sponsorships and new-business revenue opportunities across multiple platforms, including overseeing revenue from the U.S. into Latin America. Some of those responsibilities were previously handled by former VP-Sales Jim McCabe. Terra's main products in the U.S. are the Terra portal and the Terra TV video player, and the company expects to launch its music platform, Sonora, already in Brazil, Argentina and Mexico, in the U.S. by the end of this year.
Terra USA's chief operating officer, Mark Lopez, wasn't replaced when he left the company in November 2010 to join Google in the new post of head of U.S. Hispanic.