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First Spanish-Language Campaign Called a 'Project'

By Published on .

SAN FRANCISCO (AdAge.com) -- Gap Inc.'s Old Navy is searching for an Hispanic agency to develop its first Hispanic-targeted campaign, a company spokeswoman said.

The campaign, a TV effort termed a "project" by the retailer, is expected for the upcoming holiday season or spring 2004.

The review, involves a small number of agencies, including Vidal Partnership, New York; Omnicom-backed Dieste Harmel & Partners, Dallas; and Lapiz Advertising, Chicago, the Hispanic arm of Publicis Groupe's Leo Burnett, the spokeswoman said.

Spending was not disclosed.

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