Girls Battle for Ultimate Party

WWE Holds 'Ultimate Quinceanera' Contest With Spanish Nets

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NEW YORK (AdAge.com) -- An elaborate 15th birthday coming-out party, or quinceañera, is popular in Latin culture, and so is wrestling, but the two are rarely combined.

World Wrestling Entertainment (WWE) is holding an "Ultimate Quinceañera" sweepstakes with Spanish-language TV network Telemundo's youth cable channel, Mun2. The winning girl, chosen at random, will get a quinceañera party for herself and 50 friends. Her guests will include two professional wrestlers from WWE's Raw program, Carlito and Diva Melina, said Melissa Seffens, WWE's director-network affiliate marketing.

WWE's Raw, which airs weekly on Mun2, is among the top five shows on the Hispanic cable network and celebrates its 15th anniversary this year, which led to the quinceañera idea, said Lisa Hackett, VP-marketing for Mun2. In Mexico, wrestling is called "lucha libre" and frequently features masked contestants who become heroes.

The mix of wrestling and quinceañera isn't a total disconnect for anyone who monitors the social-networking section of quincegirl.com, part of Quince Media, publisher of twice-yearly English-language magazine Quince Girl.

"A lot of girls choose a WWE superstar as their photo on their profile," said Will Cain, president and publisher of Quince Media. "Not all quinceañeras would be interested in having professional wrestlers at their party, but a strong segment will. Girls strive to have a unique quinceañera, and a star of any kind is good."

Mr. Cain said about 400,000 Latina girls turn 15 each year in the U.S. Although there are no figures showing how many have quinceañera parties each year, up to half may have some kind of party, he said.

A few days before entries closed Jan. 31, more than 5,000 photos had been posted. A winner will be chosen in a drawing this week.
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