What the Hispanic Ad Awards Say About the Market

NEW YORK (AdAge.com) -- Last week's Hispanic Creative Advertising Awards competition clearly indicates that U.S. Hispanic advertising agencies continue to grow in strength, size and capabilities, according to Advertising Age International and Multicultural editor Laurel Wentz in this visually-enhanced audio interview. The number of entries received for this year's content -- nearly 800 -- was the largest ever during the eight years the competition has been in existence. Perhaps more importantly, the quality of work continues to increase as U.S. Hispanic agencies continue to recruit high-level creative talent from Brazil, Argentina and Mexico.