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SIX HISPANIC AGENCIES PITCH TECATE BEER AD ACCOUNT

Brewer Femsa Also Seeks Agency for Dos Equis Brand

By Published on .

NEW YORK (AdAge.com) -- At least six Hispanic ad agencies have pitched for Femsa's Tecate beer account with a decision expected later this month.

Heineken switch
Following a switch to Heineken as its U.S. distributor from Labatt USA, Femsa is also looking for a general market agency for its Dos Equis beer brand and a promotions agency.

The Hispanic contenders include WPP Group's Bravo, New York, and five independents: C.O.D., Miami; Grupo Gallegos, Long Beach, Calif.; La comunidad, Miami; LatinWorks, Austin, Texas; and Zubi Advertising, Miami. Incumbent Lapiz, Chicago, owned by Publicis Groupe, isn't pitching.

Search consultant
The agency search consultant conducting the search is Integra, Miami.
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