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The dramatic growth of the Hispanic population could further fuel marketers' efforts to tap this segment of the population, but the data released today didn't indicate whether the growth had been within Spanish-speaking segments of the market or English-speaking segments with Hispanic heritage.
Steep Hispanic increase
Government figures released today said 13% of the population listed itself as either Hispanic or Latino, a 57.9% increase from 1990, while 12.9% is either wholly or partly African-American, an increase of up to 21.5%. Asians represented 3.6% of the population, an increase of up to 73%. The U.S. population as a whole increased 13.2% between 1990 and 2000.