Out of Home Awards

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GOLD WINNER
"Live Richly" | Citibank
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Client: Citibank
Title: Campaign: Live Richly
Agency: La Comunidad, Miami
These 16 ads mirror Citibank's ubiquitous general-market campaign with phrases developed by the bank's Hispanic agency, like "No child asks Santa Claus for money," "Does your son draw you with or without a tie?" and "Keep more love letters than receipts."
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BRONZE WINNER
"Chapultepec" | La Costena
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Client: La Costena
Title: Campaign: Chapultepec, Angel
Agency: Ole, New York
When Mexicans living in the U.S. eat La Costena's authentic jalapeño peppers, they forget they aren't in Mexico. In these billboards, the Statue of Liberty and Central Park are mistaken for similar famous landmarks—the Angel and Chapultepec Park—in Mexico City.
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BRONZE WINNER -- PUERTO RICO
"Leche" | Berlitz
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Client: Berlitz
Title: Leche
Agency: BBDO Puerto Rico, San Juan
Not knowing English is dangerous. A body sprawls in front of an open refrigerator next to an opened milk carton that is clearly marked—in English—as past its expiration date.
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