Interactive Awards

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GOLD WINNER
Banner Ad: "Respondemos" | Infinity Insurance Company
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Client: Infinity Insurance Company
Title: Respondemos
Agency: Garcia 360, San Antonio
On a quiet street, there are trees, a cat, a dog and a single car. When the user clicks on the banner ad, the cursor crashes into the car and the vehicle bursts into flames. It's completely unexpected, like most car accidents. The street scene fades and is replaced by the words, "Luckily, you have Infinity insurance."
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SILVER WINNER -- PUERTO RICO
Banner Ad: "Power Supply" | Energizer
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Client: Energizer
Title: Power Supply
Agency: JWT Puerto Rico, San Juan
Young people use a lot of batteries in their technology and entertainment gadgets. Targeting that audience, JWT arranged with AOL that whenever someone accessed a movie trailer in the cinema area, a screen would appear asking the person to load the video by using their cursor to insert two Energizer batteries.
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BRONZE WINNER
Website: "Barrio RBK" | Reebok
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Client: Reebok
Title: Barrio RBK
Agency: Latin3, Miami
Reebok wanted a site targeting Latin youth in the U.S. through sports, music and technology.
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