Title: “Parents' Day”
Agency: La Comunidad, Miami
NEW YORK (AdAge.com) -- Beloved for its irreverence, clever humor and impeccable casting, “Parents' Day” has been a big winner on the U.S. and international awards circuit this year.
|“Parents' Day” won the Broadcast Best of Show at the 2005 Hispanic Creative Advertising Awards.|
He’s dressed in full rock-star regalia, and every time he asks a question about his daughter Jenny’s French classes, flaring rockets shoot off around him. Although the commercial is hilarious and fun to watch over and over, the cast of rock star, teacher and parents plays it perfectly straight.
Separately, the whole VH1 campaign, including two other spots featuring a hip-hop star buying melons at a fruit stand and a pop musician visiting a grandmother who knits him mittens, won a Silver award for TV.
In the judges’ final ballot, “Parents' Day” beat out Kellogg’s “Fiber Cycle” spot from Lapiz by one vote. In one of the most debated Best of Show awards in years, both ads plus Energizer’s “Japanese” spot and Ragu’s “Father & Son” all had champions for Best of Show during the judges’ initial discussion.