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LINCOLN ROLLS OUT NEW HISPANIC CAMPAIGN

Actress Selma Hyak Pitches LS Sedan, Navigator

By Published on .

DETROIT (AdAge.com) -- Ford Motor Co.'s Lincoln brand will break a new national Hispanic TV effort next week on Spanish-language networks.

The Bravo Group, New York, created a pair of 30-second spots

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to ait Jan. 23 with Mexican-born actress Salma Hayek, who starred in the movies Desperado and The Wild Wild West.

The 2002 LS sedan and redone Navigator sport utility vehicle are the featured vehicles.

Bravo, of which WPP Group owns a share, took over Lincoln's Hispanic account last May from WPP sibling UniWorld Group, New York.

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