Magazine Awards

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GOLD WINNER
"Que Mancha?" | Procter & Gamble's Tide
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Client: Procter & Gamble's Tide
Title: Que Mancha?
Agency: Conill, New York
When you wash with Tide, you look at stains differently. Each ad features ingredients that, when processed, turn into foods notorious for hard-to-remove stains. In one ad, a tomato sits next to sticks of spaghetti on a dinner plate. In others, coffee beans nestle in a coffee cup, and oranges balance in a glass. The copy simply asks, "Que mancha?" ("What stain?").
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GOLD WINNER
"Doodling" | Comcast Digital Voice
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Client: Comcast Digital Voice
Title: Doodling
Agency: Grupo Gallegos, Long Beach, Calif.
The more the judges thought about this simple idea, the more they liked it. The time-consuming doodles perfectly, wordlessly illustrate the benefit of Comcast's Digital Voice Service, offering endless calls all over the U.S.
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SILVER WINNER
"Color Markers" | Procter & Gamble's Tide
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Client: Procter & Gamble's Tide
Title: Color Markers
Agency: Conill, New York
Like Tide's stain remover pen, the most pernicious stains are portrayed as colorful felt-tip markers in colors like ketchup, beer, coffee and wine.
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SILVER WINNER
"Autobus" | Procter & Gamble's Tide
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Client: Procter & Gamble's Tide
Title: Autobus
Agency: Conill, New York
The tagline for this campaign, and a compelling reason to buy Tide, is "Because your clothes say a lot about you." Ads depict piles of clothes in different places—on bus seats, a swing, at the beauty salon—and each neat pile of clean garments and accessories does create impressions of the never-seen wearer.
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SILVER WINNER
"Hamaca" | Procter & Gamble's Tide
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Client: Procter & Gamble's Tide
Title: Hamaca
Agency: Conill, New York
The tagline for this campaign, and a compelling reason to buy Tide, is "Because your clothes say a lot about you." Ads depict piles of clothes in different places—on bus seats, a swing, at the beauty salon—and each neat pile of clean garments and accessories does create impressions of the never-seen wearer.
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SILVER WINNER
"Pilas" | Procter & Gamble's Tide
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description
Client: Procter & Gamble's Tide
Title: Campaign: Pilas
Agency: Conill, New York
The tagline for this campaign, and a compelling reason to buy Tide, is "Because your clothes say a lot about you." Ads depict piles of clothes in different places—on bus seats, a swing, at the beauty salon—and each neat pile of clean garments and accessories does create impressions of the never-seen wearer.
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SILVER WINNER
"Bus Stop" | Sprint
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Client: Sprint
Title: Campaign: Bus Stop, Sala de Espera
Agency: Vidal Partnership, New York
Sprint subscribers can download music and soccer wherever they are. In one beautifully photographed ad, a shining disco ball is suspended in an empty glass bus shelter on a dark night. A tiny tagline reads "Music where you want. Download songs with your cellphone." The other ad shows a hushed, antiseptic white hospital waiting-room with one dirty red seat with a number from a soccer jersey. The tagline: "Soccer where you want. Live TV on your cellphone."
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BRONZE WINNER
"Keys" | Clorox
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Client: Clorox
Title: Keys
Agency: Dieste Harmel & Partners, Dallas
Germ-conscious moms know everything goes in a small child's mouth. Foods like cookies cut in the shape of keys are a reminder to use Clorox disinfecting products to keep small children safe from germs.
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BRONZE WINNER -- PUERTO RICO
"Recycle" | Pepsi
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Client: Pepsi
Title: Recycle
Agency: BBDO Puerto Rico, San Juan
A demonstration of creative ways to reuse a Pepsi bottle or can.
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OTHER BRONZE WINNERS
Title Marketer Agency
Bus Stop Sprint Vidal Partnership, New York
Sala de Espera Sprint Vidal Partnership, New York
Pescado Procter & Gamble's Tide Conill, New York
Hamburguesa Procter & Gamble's Tide Conill, New York
Naranja Procter & Gamble's Tide Conill, New York
Fideos Procter & Gamble's Tide Conill, New York
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