The automaker named Bravo Group, New York, a WPP Group agency, as its first Hispanic agency of record and independent Wimbley Group, Rolling Meadows, Ill. as its first African-American agency of record after a review.
In addition to
The review started last September. Mazda declined to identity the other finalists.
Bravo also handles the Hispanic account for Ford Motor Co.'s Lincoln Mercury, which it won last May. Ford has a controlling interest in Mazda's Japanese parent, Mazda Motor Corp.
Wimbley had no current car accounts, but in the past it had done work for General Motors Corp.'s GMC and Buick brands.