NEW YORK (AdAge.com) -- In a major generational change at Univision Communications, long-serving President-Chief Operating Officer Ray Rodriguez, 58, will retire at the end of this year, and Cesar Conde, 35, will take over Oct. 1 as president of Univision Networks, the TV division that accounts for about 80% of the Spanish-language media giant's revenues.
Mr. Conde, who is half-Cuban and half-Peruvian, joined Univision in 2002, and is currently exec VP-chief strategy officer of Univision Networks. Seen as an up-and-comer, he has held VP roles at the company in TV sales, corporate development and cable channel Galavision. Mr. Conde also stepped in and ran Univision's online division for almost a year when it was between CEOs.
Mr. Conde started his career as an investment banker working in mergers and acquisitions at Salomon Smith Barney after earning a B.A. from Harvard University and an M.B.A. from the University of Pennsylvania's Wharton School of Business. He left Univision for a year to serve as a White House Fellow.
Mr. Rodriguez, a Cuban immigrant, joined Univision in 1990 when the network was owned by the Hallmark Network, and played an integral role in shaping its development as the leading Spanish-language broadcaster, with two TV networks, a cable channel, and radio and online divisions. Unlike Mr. Conde, Mr. Rodriguez has been dragged into the ongoing battles between Univision and its main programming supplier, Mexican media giant Grupo Televisa, over everything from royalty payments to internet rights. He was on the witness list for two Univision vs. Televisa trials held this year in a Los Angeles court to decide on disputed payments and programming rights.
Mr. Conde will report to CEO Joe Uva, who will take on the additional title of president of Univision Communications. The chief operating officer title Mr. Rodriguez also held will lapse.