The deadline for entries has been extended to May 15.
Mr. Rodriguez, who is from Uruguay, moved to San Juan in 2001 from South America to head the creative department of one of Puerto Rico's most-awarded ad agencies. He will be joined on the jury this year by Sergio Alcocer, president and chief creative officer of LatinWorks, Austin, Texas; Gustavo Asman, chief creative officer of Winglatino, New York; and Armando Hernandez, chief creative officer of Marca Hispanic, Miami.
The jury also includes senior marketers. Gilbert Davila is VP-multicultural marketing at Walt Disney Co. and chairman of the Association of National Advertisers' multicultural-marketing committee. Patricia Romero is national manager-multicultural marketing at Hyundai Motor America, Tony Gerst is VP of Clorox's multicultural-marketing division and Gustavo Perez is director of multicultural marketing at Pepsi-Cola.
Ad Age conducts the awards in cooperation with the Association of Hispanic Advertising Agencies, but agencies do not have to be AHAA members to enter.
Winners will be announced in a special report published in Ad Age and on AdAge.com on Sept. 15 and at a gala awards show in Los Angeles on Sept. 12 at the close of AHAA's fall conference.
To be eligible, work targeting U.S. Hispanic consumers must have run for the first time between May 1, 2007, and April 30, 2008.
Categories include TV, radio, magazine, newspaper, out of home, guerrilla marketing, interactive ads and websites.
Further information and entry forms can be downloaded from the Hispanic Creative Advertising Awards section at AdAge.com/aaevents.