|Meredith Corp., publisher of titles including 'Better Homes & Gardens,' will launch a Hispanic title next year.
Ruth Gaviria, Meredith's director of Hispanic ventures, broke the news during a morning panel, "Advertising to the Hispanic Market." Afterward, Meredith Publishing Group's president, Jack Griffin, said the Hispanic brand would have a magazine element but that it would keep with a preferred strategy to launch brands on multiple platforms.
Neither Ms. Gaviria nor Mr. Griffin would name the brand being developed, nor would they offer any specifics over what terrain it would cover. Since early May, Meredith has applied for trademarks on a number of potential Hispanic magazine titles, among them "Toda Mujer" ("Every Woman"); "A Toda Mujer" ("For Every Woman"); "Hogar Latino" ("Latino Home"); "Hogar Mejor" ("Better Home"); "Mejor Casa" ("Better House"); and "Maria Helena."
The related descriptions in the trademark applications say the trademarks are for bilingual Spanish and English magazines covering "home and family life, relationships, and general interest subject matter."
Meredith's flagship title, Better Homes & Gardens, does not currently publish a Spanish-language edition.
In an e-mail, a Meredith spokesman confirmed a Hispanic project was in development and that a magazine "would be a natural part of this initiative," but that there were no concrete details yet concerning its title or projected debut.