McCann Erickson and BBDO Are Big Winners

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MEXICO CITY ( -- Interpublic Group of Cos.' McCann Erickson Mexico and Omnicom Group's BBDO Mexico were the big winners at the annual Ad Age Best Mexico awards.
The Best Awards honor the best advertising created in Mexico during the last year.

The creative awards, sponsored by El Asesor de Mexico, a city business publication owned by Advertising Age parent Crain Communications, were handed out last Thursday at a ceremony in Mexico City.

BBDO won three awards, including a silver in the TV category for a spot for PepsiCo's Sabritas snack foods in which two senior citizens fight over a bag of chips; a version of the ad, promoting Lay's potato chips, aired in the U.S. during this year's Super Bowl broadcast.

Interpublic's Lowe Mexico won the gold in that category for insurer MetLife featuring a mother dropping off her son for his first day of kindergarten, while Havas' Betancourt Beker Euro RSCG won bronze for a spot for Sky TV spoofing Mexicans' obsession with soccer.

BBDO also took gold in the print category for Bayer's Alka-Seltzer and a bronze for an outdoor billboard

BBDO Mexico's work for Alka-Seltzer was one of this year's print winners.
for ACA Joe jeans featuring a portrait of Mexican national hero Emiliano Zapata with a pair of blue jeans where his mustache should be.

McCann's three
McCann also won three awards, including a silver in the print category for brewer Cerveza Superior and two bronzes for print ads for Wyeth's Preparation H and General Motors Corp.'s Chevrolet.

In the outdoor category, independent Lebrija-Rubio Publicidad won gold for a billboard promoting Conservas La Costena grocery products, while independent Zona Zero took silver for outdoor public service announcements to promote safe driving and Omnicom's Teran/ TBWA won bronze for a billboard for department store El Palacio de Hierro.

Lifetime achievement
The awards also honored Augusto Elias Paullada, president of Publicidad Augusto Elias, with a lifetime achievement award. Mr. Elis, a five-decade veteran in the Mexican advertising industry, has handled brands including Bacardi, Colgate and Philip Morris.


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