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MITSUBISHI OPENS REVIEW FOR HISPANIC AD ACCOUNT

Automaker Has Talked to 15 Agencies; Billings Unknown

By Published on .

DETROIT (AdAge.com) -- Mitsubishi Motors North America said on Friday it has talked to 15 agencies regarding its Hispanic account, which is handled by Interpublic
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Group of Cos.' Deutsch, Los Angeles.

Next cuts
The automaker will cut the list to three finalists in a few weeks. Billings weren't disclosed.

Valdes Zacky Associates, Los Angeles was the marketer's first Hispanic agency of record before Deutsch assumed those duties when it won the general market account in 1998.

No consultant
The review is being conducted without a consultant.

Mitsubishi Motors North America is based in Cypress, Calif.
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