MOTT'S SHIFTS JUICE ACCOUNT TO DEL RIVERO MESSIANU

All Advertising for Clamato Brand to Target Hispanic Market

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NEW YORK (AdAge.com) -- Mott's USA moved advertising for its Clamato tomato cocktail juice to Hispanic agency Del Rivero Messianu DDB, Coral Gables, Fla., part of Omnicom Group.

The account had been at Omnicom's Dieste Harmel & Partners, Dallas. The account shifted following an agency review that included Zubi Advertising, Coral Gables; LatinWorks, Austin, Texas; and Cartel Creativo, San Antonio, Texas.

Bulk of brand's sales
Clamato is focusing all its advertising and marketing efforts on the Hispanic market, the source of most of the brand's sales.

Spending was not disclosed.

Mott's, based in Stamford, Conn., is a unit of Cadbury Schweppes.

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