Newspaper Awards

Published on .

SILVER WINNER
"Fidel" | The History Channel
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Client: The History Channel
Title: Fidel
Agency: Latinworks, Austin, Texas
Two pictures of Fidel Castro in front of a microphone, perhaps giving one of his famous 6-hour speeches, are placed side by side and almost a lifetime apart. One is the young Fidel, the other is Castro several decades later. The point is that to know what happened in between, you need to watch The History Channel en Español.
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SILVER WINNER -- PUERTO RICO
"Gato" | Sociedad Protectora de Animales
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Client: Sociedad Protectora de Animales
Title: Gato
Agency: JWT Puerto Rico, San Juan
To encourage Puerto Ricans to adopt strays as pets, puzzles of a lonely little girl in her room and an elderly man at the beach have one cat or dog-shaped piece missing and the tagline "We have what you're missing."
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SILVER WINNER -- PUERTO RICO
"Perro" | Sociedad Protectora de Animales
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Client: Sociedad Protectora de Animales
Title: Perro
Agency: JWT Puerto Rico, San Juan
To encourage Puerto Ricans to adopt strays as pets, puzzles of a lonely little girl in her room and an elderly man at the beach have one cat or dog-shaped piece missing and the tagline "We have what you're missing."
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SILVER -- PUERTO RICO
Campaign | Sociedad Protectora de Animales
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Client: Sociedad Protectora de Animales
Title: Campaign: Gato, Perro
Agency: JWT Puerto Rico, San Juan
To encourage Puerto Ricans to adopt strays as pets, puzzles of a lonely little girl in her room and an elderly man at the beach have one cat or dog-shaped piece missing and the tagline "We have what you're missing."
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BRONZE WINNER
"Zapata/Zapatistas" | The History Channel
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description
Client: The History Channel
Title: Zapata/Zapatistas
Agency: Latinworks, Austin, Texas
On one side, a photo of Mexican revolutionary Emiliano Zapata. On the other, today's Zapatista revolutionaries. To know what happened in between, watch The History Channel en Español.
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BRONZE WINNER
"El Gordo y La Flaca" | Hoy Publishing
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description
Client: Hoy Publishing
Title: El Gordo y La Flaca
Agency: Al Punto Advertising, Tustin, Calif.
An ad to promote Spanish-language daily Hoy's health section pictures the duo Laurel and Hardy with the copy "More kilos, fewer years of life."
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BRONZE -- PUERTO RICO
"Cordon Umbilical" | Popular Auto
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Client: Popular Auto
Title: Cordon Umbilical
Agency: Badillo Nazca Saatchi & Saatchi, San Juan
If you can't move out of the house, at least you can take out a car loan and get moving.
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BRONZE -- PUERTO RICO
"Zafacon" | Pfizer Caribbean Purell
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description
Client: Pfizer Caribbean Purell
Title: Campaign: Zafacon, Inodoro
Agency: JWT Puerto Rico, San Juan
Purell antibacterial kills the germs that linger unseen on your hands. Ads show a fingerprint's swirl with an image inside, also drawn in swirls, of a toilet ("Inodoro") and a trash can ("Zafacon").
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OTHER BRONZE WINNERS
Title Marketer Agency
Campaign Citibank La Comunidad, Miami
Es Curioso, No Dejas de Pensar Citibank La Comunidad, Miami
Inodoro Pfizer Caribbean Purell JWT Puerto Rico, San Juan
Batman Movie Mail Club JWT Puerto Rico, San Juan
Campaign: Sin City, Batman, Lord of the Rings Movie Mail Club JWT Puerto Rico, San Juan
Chupacabras Cruz Roja Americana JWT Puerto Rico, San Juan
Campaign: Chupacabras, Fantasma, Cientifico Cruz Roja Americana JWT Puerto Rico, San Juan
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