NISSAN VISITING HISPANIC AGENCIES IN AD REVIEW
Account Valued at $50 Million
NISSAN OPENS REVIEW FOR $50 MILLION HISPANIC ACCOUNT
Incumbent Agency Ornelas & Associates Will Defend
The three contenders are Ornelas & Associates, Dallas and Santa Monica, Calif., which is the incumbent on the account; Marca Hispanic, Miami; and the Vidal Partnership, New York. Presentations by the agencies are planned for mid-September.
Select Resources International, West Hollywood, Calif., is the consultant.
Nissan North America is based in Gardena, Calif., and sells cars under the Nissan and Infiniti marques.
Nissan's general-market advertising is handled by Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif.