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NISSAN OPENS REVIEW FOR $50 MILLION HISPANIC ACCOUNT

Incumbent Agency Ornelas & Associates Will Defend

By Published on .

DETROIT (AdAge.com) -- Nissan North America is reviewing its Hispanic account, worth an estimated $50 million.

Jon Cropper, manager for youth and urban communications, declined to reveal billings. He said the incumbent agency on the account, Ornelas & Associates, Los Angeles, will defend.

A decision is expected in early fall. Select Resources International, Santa Monica, Calif., is the conducting the review

Nissan North America is based in Gardena, Calif.
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