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NISSAN VISITING HISPANIC AGENCIES IN AD REVIEW

Account Valued at $50 Million

By Published on .

NEW YORK (AdAge.com) -- Nissan North America will complete visits early this week to seven Hispanic-owned contenders for its estimated $50 million Hispanic account.

After that automaker completes that

Related Story:
NISSAN OPENS REVIEW FOR $50 MILLION HISPANIC ACCOUNT
Incumbent Agency Ornelas & Associates Will Defend

chemistry check, Nissan is likely to cut to a shorter list, on which the account's incumbent, Ornelas & Associates, Dallas, has been guaranteed a slot.

Contenders
Contenders Acento, Los Angeles; Cruz/Kravetz, Culver City, Calif.; La Comunidad, Miami; and Vidal Partnership, New York, are all 100% Hispanic owned and Casanova Pendrill, Irvine, Calif., is 49% backed by Interpublic Group of Cos.

In an unusual move, Nissan included a Puerto Rican agency, Lopito, Ileana & Howie, of San Juan, on the list; Lopito handles some Nissan business in Puerto Rico.

Review consultant
Select Resources International, in Santa Monica, Calif., is conducting the review.
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