Ms. Hernandez will be in charge of domestic revenue, marketing, digital media and emerging platforms, and research. She will be responsible for both Telemundo, the No. 2 Spanish-language network after Univision, and Telemundo's Hispanic youth cable channel mun2.
Ms. Hernandez has worked in both domestic and international TV and print for 20 years and has a reputation as a brand builder. She joined Time Inc.'s People en Espanol in March 2004 as publisher, her first job in the U.S. Hispanic market, and was named one of Advertising Age's Women to Watch in 2007. She has increased the monthly magazine's circulation and ad pages, and last year relaunched its website, peopleenespanol.com.
Now she is returning to the TV business, an industry where she gained experience at Turner Broadcasting Systems. She joined TBS in 2000 as director of interactive sales, and left in 2004, when she was VP-account development, North America, for Turner International, responsible for ad sales, marketing, research and sponsorship for Turner's international channels. Ms. Hernandez began her career in print ad sales, and was marketing director of Time Inc. International, working on cross-platform advertising for Time, Fortune and Asiaweek before moving into TV.
She'll start her new job at the end of April, reporting to Don Browne, president of Telemundo Communications Group. Ms. Hernandez had already been working closely with Yahoo Telemundo as the digital partner for expanding People en Espanol's print franchise "The 50 Most Beautiful People" ("Los 50 Mas Bellos") into a multiplatform promotion to choose a 51st most beautiful person through a contest on Yahoo Telemundo.
A People en Espanol spokeswoman said the search for a new publisher is under way.