Photos From the Awards Judging Sessions

Intense New York Sessions Decided This Year's Winners

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Photography by Darryl Estrine

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NEW YORK ( -- The judging process for the Hispanic Creative Advertising Awards took place earlier this year in the New York offices of Advertising Age. Above, left, Jaime Rosado, VP and regional creative director for Puerto Rico and the Caribbean at JWT in San Juan, takes notes. Above, right, Pablo Buffagni, VP-creative director at the Conill agency in Torrrance, Calif., labors over his score sheet.

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To facilitate judging in the various print categories, the entries are arranged in wall galleries and spread across tables in multiple conference rooms at Ad Age. Above, left, Rick Marroquin, director of marketing-U.S. Hispanic at McDonald's Corp., ponders a tabletop layout of ads. Above, right, is Raul Cardos, president and general director of DDB Mexico and president of this year's awards jury.

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The process is collegial but not without its debates. Above, left, Sonia Green, director-Florida initiative for General Motors, makes a point. Listening next to her is Georg Rasinski, director of brand management at Cadbury Schweppes. Above, right, Raul Cardos responds good naturedly to a juror's dissenting opinion.

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The end game arrives as votes are cast to determine category winners. Above, left, Mauricio Galvan, managing partner and executive director of theVidal Partnership, votes yes. Above, right, the round table or jurors who decided which items of work would be singled out for this year's honors.

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