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RETAILER CIRCUIT CITY NAMES FIRST HISPANIC AGENCY

Bromley Communications to Handle $15 Million Account

By Published on .

NEW YORK (AdAge.com) -- Electronics retailer Circuit City Stores hired Publicis Groupe's Bromley Communications as its first Hispanic agency, following a review.

Independent agency Vidal Partnership and Grey Global Group's Wing Latino participated in the review.

The $15 million account is not expected to affect Circuit City's relationship with Interpublic Group of Cos.' Foote Cone & Belding Worldwide, which handles general advertising.

Search consultant Hasan & Co., Raleigh, N.C., conducted the review.

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