|Toni Segarra heads the panel that will choose the best Hispanic creative advertising work of the year.
Mr. Segarra, 42, is founder and chief creative officer of one of Spain's leading ad agencies, SCPF, in Barcelona, where he does cutting-edge work for marketers such as Ikea and BMW. WPP Group has a 30% stake in SCPF.
Deadline for entries
The jury will meet in New York in July to judge the awards. The deadline for entries has been extended to June 1, 2004, and entry forms can be downloaded from AdAge.com.
Senior marketers on this year's jury include Sonia Green, director of diversity marketing and sales, General Motors Corp.; Eddie Lindley, brand manager of U.S. Hispanic for Unilever Bestfoods' Knorr; and Saul Sola, Chivas Regal's national brand manager.
The other creatives on the jury are Laurence Klinger, chief creative officer of Publicis Groupe's Lapiz, Chicago; Enrique Renta, founder and creative director of Puerto Rican agency EJE Sociedad Publicitaria, San Juan; Daniel Marrero, partner-creative director at C.O.D., a Miami-based shop that won TV and radio Gold prizes for Volkswagen of America in last year's awards; and Florencia Leibaschoff, a creative at Omnicom Group's Dieste, Harmel & Partners, Dallas, which will be on the first U.S. Hispanic team to compete at the Young Creatives contest at the Cannes Lions International Advertising Festival next month.
Ad Age's Hispanic Creative Advertising Awards are held in cooperation with the Association of Hispanic Advertising Agencies. The winners will be announced at an awards show Oct. 1 in New York, and published in a special report in Ad Age Oct. 4 and on AdAge.com.