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T-MOBILE TO NAME CONILL FOR HISPANIC ACCOUNT

Assignment Worth $20 Million

By Published on .

NEW YORK (AdAge.com) -- T-Mobile USA will name Publicis Groupe's Conill, New York and Torrance, Calif., as its first U.S. Hispanic agency for an account worth an estimated $20 million.

Conill was picked without a pitch to work with T-Mobile's general market agency, Publicis West, Seattle, which previously handled Hispanic efforts.

Another Publicis agency, Optimedia in Seattle, will handle media.

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