TOP 25 ADVERTISERS IN HISPANIC MAGAZINES

P&G and L'Oreal Are Biggest Spenders

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Rank Advertiser Jan-Jun 05 Jan-Jun 04 Change
1 Procter & Gamble Co. $7,686.6 $4,559.9 68.6%
2 L'Oreal $5,151.9 $4,230.4 21.8%
3 General Motors Corp. $4,142.4 $3,938.8 5.2%
4 Johnson & Johnson $3,911.3 $2,777.8 40.8%
5 Ford Motor Co. $2,870.8 $2,625.6 9.3%
6 DaimlerChrysler $2,191.6 $1,258.8 74.1%
7 Estee Lauder Cos. $1,999.2 $1,660.1 20.4%
8 U.S. Government $1,681.7 $1,024.5 64.1%
9 Kimberly-Clark Corp. $1,553.8 $718 116.4%
10 McDonald's Corp. $1,406.2 $1,026.6 37.0%
11 Sears Holdings Corp. $1,325.3 $982.5 34.9%
12 Visa International $1,212.2 $54.8 NA
13 Altria Group $1,176.1 $1,308.0 -10.1%
14 Wal-Mart Stores $1,107.2 $951.9 16.3%
15 Toyota Motor Corp. $1,072.1 $1,108.5 -3.3%
16 Hyundai Motor Co. $1,013.0 $250.8 303.9%
17 Time Warner $1,010.9 $977.2 3.4%
18 Clorox Co. $1,008.4 $121.5 730.0%
19 Office of National Drug Control $1,003.9 $1,419.9 -29.3%
20 El Club de Libros Mosaico $976.9 $273.8 256.8%
21 Unilever $936.6 $1,420.6 -34.1%
22 Verizon Communications $742.1 $638.1 16.3%
23 Tyson Foods $655.0 $0.0 NA
24 Wm. Wrigley Jr. Co. $604.5 $334.2 80.9%
25 Playtex Products $594.5 $145.3 309.2
Grand Total All Advertisers $101,878.5 $86,545.3 17.7%
Dollars are in thousands. Magazine ad spending from TNS Media Intelligence, including Hispanic magazines and four additional PIB monitored Spanish-language magazines: Latina, Nexos, People en Espanol and RD Selecciones.
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