TV Gold Awards

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GOLD WINNER
"Mini Mouth" | Anheuser-Busch's Budweiser
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Client: Anheuser Busch
Title: Mini Mouth
Agency: Dieste Harmel & Partners, Dallas
To counter the threat to the beer industry from growing consumer preference for wine and spirits, Dieste invented a truly ludicrous disease called Fou Fou Drink Disorder. Symptoms include Mini-Mouth, a devastating lip-puckering condition caused by sipping wimpy drinks through little straws. The remedy: "Say no to Fou Fou Drink Disorder and have a Bud."
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GOLD WINNER
"Singers" | Toyota's 4Runner
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Client: Toyota
Title: Singers
Agency: Conill, Torrance, Calif.
The 4Runner winds through an Amazon-like forest to a sound track of haunting tribal music. Typical car commercial, until the vehicle stops at a village and we see the roomy rear seats are packed full of Yanomami Indians, singing and playing indigenous instruments. The commercial rated as Toyota's most memorable in tracking studies and was adapted into English to be the mainstay of the general-market campaign.
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GOLD WINNER
"Immigration" | Latinbeat Film Festival
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Client: Latinbeat Film Festival
Title: Immigration
Agency: Conill, Torrance, Calif.
In a spot that some of this year's judges seemed to really relate to, a young man arriving in the U.S. answers the immigration officer's questions about how long he's staying and the purpose of his trip. After his passport is stamped, a fleeting hint of a smile suggests he may not really be an innocent tourist who will leave after nine days. The tagline: "More of the best Latin performances."
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GOLD WINNER
"Teeth Town | Calif. Milk Processor Board
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Client: Calif. Milk Processor Board
Title: Teeth Town
Agency: Grupo Gallegos, Long Beach, Calif.
This was the judges' favorite spot from Grupo Gallegos' first campaign for milk. In "Teeth Town," the inhabitants' teeth are so strong from calcium-rich milk that they do everything with their teeth, from grasping the rope in a tug-of-war to carrying babies and briefcases. Their belief is that "using your teeth just to chew is like using your hands just to wave."
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GOLD WINNER
"Beard" | Energizer
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Client: Energizer
Title: Beard
Agency: Grupo Gallegos, Long Beach, Calif.
This TV spot also won Best of Show at the Hispanic Creative Advertising Awards. It is the story of a man whose beard grows so fast that he has to shave every few minutes throughout the day -- and keeping a battery-powered shaver going for that length of time requires Energizer batteries.
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GOLD WINNER
"Oficina" | Virgin Mobile
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Client: Virgin Mobile
Title: Oficina
Agency: La Communidad, Miami
The weird premise of this very popular campaign is that an odd-looking person—sporting dog's ears or a pin-size head or a man with breasts—complains he doesn't feel normal. A sympathetic friend asks if the abnormal person has problems with their cellphone provider; when he or she says yes, that proves they're normal. To which Virgin Mobile says: "No seas normal" ("Don't be normal").
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GOLD WINNER
Campaign: "Gym," "Oficina," "Convertible Car" | Virgin Mobile
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Client: Virgin Mobile
Title: Gym, Oficina, Convertible Car
Agency: La Communidad, Miami
The weird premise of this very popular campaign is that an odd-looking person—sporting dog's ears or a pin-size head or a man with breasts—complains he doesn't feel normal. A sympathetic friend asks if the abnormal person has problems with their cellphone provider; when he or she says yes, that proves they're normal. To which Virgin Mobile says: "No seas normal" ("Don't be normal").
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