TV Silver Awards

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SILVER WINNER
"Domino Tournament" | Heineken
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Client: Heineken
Title: Domino Tournament
Agency: Vidal Partnership, New York
Vidal never runs out of ways to highlight the national accents and other differences among Latino nationalities that share a love of Heineken. This time it's the International Domino Tournament -- a clever choice of a hugely popular Latino neighborhood sport -- and the Dominicans, Puerto Ricans and Mexicans argue over whose rules to follow. Until the bar owner says there will be Heineken for all when the tournament starts. Everyone immediately sits, silently.
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SILVER WINNER
"Pinky" | Anheuser-Busch's Budweiser
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Client: Anheuser-Busch
Title: Pinky
Agency: Dieste Harmel & Partners, Dallas
The latest symptom of the dreaded Fou Fou Drink Disorder, invented by Dieste to stop drinkers switching from beer, is "receding pinkie syndrome" from clutching the stems of silly little glasses rather than gripping a beer bottle. FFDD is a "growing epidemic" that will affect one in four people, the spot warns.
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SILVER WINNER
"Taxi" | Comcast CableLatino
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Client: Comcast CableLatino
Title: Taxi
Agency: Grupo Gallegos, Long Beach, Calif.
Picking up on a cultural cue -- Mexican taxis are often VW Beetles -- Comcast publicizes a new channel from Mexico. A guy hails a taxi but ignores the yellow cab and hops into the green Beetle behind it, surprising the little old lady driver. After we see the message about the new channel -- "If you miss Mexico, now you'll miss it a little less" -- we hear the accidental passenger's whispered "Sorry."
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SILVER WINNER
"Amazing Contortionist" | Calif. Milk Processor Board
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Client: Calif. Milk Processor Board
Title: Amazing Contortionist
Agency: Grupo Gallegos, Long Beach, Calif.
This campaign for milk features a whole town of milk-drinking contortionists who type with their feet, act as human Hula Hoops, and turn newspaper pages with their toes.
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SILVER WINNER
"Amazon Hair Goddess" | Calif. Milk Processor Board
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Client: Calif. Milk Processor Board
Title: Amazon Hair Goddess
Agency: Grupo Gallegos, Long Beach, Calif.
Amazon hair goddesses do everything with long hair strengthened by milk's protein—jump rope, work, defend themselves from enemies. The tagline is "Toma leche" ("Drink milk").
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SILVER WINNER
"Ventana" | Procter & Gamble's Tide
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Client: Procter & Gamble's Tide
Title: Ventana
Agency: Conill
As he studies, a boy looks out the window and sees how hard a mother in the home across the street is working to clean up after her family. He goes and gratefully hugs his own mother, who like her neighbor is doing the laundry with Tide.
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SILVER WINNER
"Beto" | Continental Airlines
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Client: Continental Airlines
Title: Beto
Agency: Bromley Communications, San Antonio
This spot is enough to strike guilt into an immigrant's heart. Beto's extended family is all lined up to meet him at the airport, with sweet welcome signs and a cute little dog. But he's been gone so long his family doesn't recognize him as Beto stands in front of them with arms outstretched. Continental's message: "Time to go home more often. More direct flights to Latin America."
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SILVER WINNER
"Ginasio" | Virgin Mobile
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Client: Virgin Mobile
Title: Ginasio
Agency: La Communidad, Miami
The weird premise of this very popular campaign is that an odd-looking person -- like a man with breasts -- complains he doesn't feel normal. To which Virgin Mobile says: "No seas normal" ("Don't be normal").
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SILVER WINNER
"Immigration" | Latinbeat Film Festival
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Client: Latinbeat Film Festival
Title: Campaign: Immigration and Mechanic
Agency: Conill
In a spot that some of this year's judges seemed to really relate to, a young man arriving in the U.S. answers the immigration officer's questions about how long he's staying and the purpose of his trip. After his passport is stamped, a fleeting hint of a smile suggests he may not really be an innocent tourist who will leave after nine days. The tagline: "More of the best Latin performances."
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SILVER WINNER
"Amazon Hair Goddess" | Calif. Milk Processor Board
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Client: California Milk Processor Board
Title: Campaign: Amazon Hair Goddess, Teeth Town and Amazing Contortionist
Agency: Grupo Gallegos, Long Beach, Calif.
Grupo Gallegos' first campaign for milk humorously exaggerates its strengthening qualities.
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SILVER WINNER -- PUERTO RICO
"Apariciones" | Toyota Yaris
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Client: Toyota Yaris
Title: Apariciones
Agency: Badillo Nazca Saatchi & Saatchi, San Juan, PR
The driver and his passengers appear and disappear from the mysterious new Yaris.
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SILVER WINNER -- PUERTO RICO
"Africano" | 4Runner
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Client: Toyota 4Runner
Title: Africano
Agency: Badillo Nazca Saatchi & Saatchi, San Juan, PR
An African tribesman goes to a corporate executive's office and removes an African shield displayed as art on his wall.
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SILVER WINNER -- PUERTO RICO
"Montana Rusa" | Triple S
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Client: Triple S
Title: Montana Rusa
Agency: JWT PR, San Juan, PR
As a woman describes a scary roller-coaster ride, it becomes clear she's really talking about her experience with cancer, and her treatment through her Triple S insurance plan.
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