So far NBC is the only network to openly raise the issue of canceling its upfront. For NBC Universal-owned Telemundo, whatever NBC decides "is a consideration," said Mike Rodriguez, Telemundo's senior VP-sales.
"At Telemundo we haven't made a decision yet whether we're going to do an upfront," he said. "It's premature. We need to decide pretty soon, in mid- to late January."
Re-thinking the upfront
At Univision Communications, CEO Joe Uva isn't committed to a traditional upfront. He arrived from OMD Worldwide, where he was CEO, barely a month before last year's upfront and completely revamped it in four weeks.
"We haven't made a decision yet, but we're talking about it internally," said David Lawenda, whom Mr. Uva hired in September 2007 as Univision's president-ad sales.
Mr. Lawenda said Univision won't decide whether to do a big upfront presentation or replace it with a roadshow based on what the English-language networks do. But since major agencies and advertisers traditionally converge on New York for the week to attend multiple networks' presentations, the question of whether Univision would get the same high-level crowd as previous years is a factor.
For TV viewers looking to get away from English-language reruns -- Univision says nearly three-fourths of its audience lives in homes where both English and Spanish are spoken -- Mr. Lawenda suggests watching "Desperate Housewives" in Spanish. Shot in Argentina, "Amas de Casa Desesperadas" will make its debut on Univision on Jan. 10.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more