In addition, the independent New York shop won Best of Show for a Heineken radio campaign called "Traducciones" ("Translations").
The most Hispanic
"The 'Traducciones' campaign is the most Hispanic of all the entries," said leading international adman Washington Olivetto, president of W/Brasil, Sao Paulo, and this year's head judge. "It is profoundly insightful and recognizes the differences among Latins, and that to be Latino isn't a single nationality." Listen to the radio ads online.
Ad Age's Hispanic Creative Advertising Awards competition is held in cooperation with the Association of Hispanic Advertising Agencies (AHAA). This year's winners were honored at an awards show Sept. 14 at the Nikki Beach Club in Miami at the end of AHAA's semi-annual conference.
Along with Best of Show, Vidal picked up a gold radio award for Heineken, silver TV and magazine awards for ads in different Cingular Wireless campaigns, and a bronze
|Photo: Hoag Levins|
|Head judge Washington Olivetto praised the clever radio ads of Heineken's 'Traducciones' campaign.
In other awards, four agencies won TV Golds:
- Zubi Advertising, for American Airlines' "Brazos" commercial
- Bromley Communications for Procter & Gamble Co.'s Crest "Tinta"
- Del Rivero Messianu DDB for McDonald's Corp.'s "Man to Man"
- La Comunidad for MTV Latin America's campaign for its show Los 10 mas pedidos (The 10 most requested videos).
Dieste Harmel, Zubi
After The Vidal Partnership, the most highly awarded agencies were Dieste Harmel & Partners, Dallas, and Zubi Advertising, Miami.
Dieste was the only agency to
|Photo: Hoag Levins|
|Joe Zubi of Miami's Zubi Advertising reviews the video shot during the Hispanic Awards judging sessions at Advertising Age's offices in New York.
Zubi won both a gold TV award and a bronze newspaper award for American Airlines' "Brazos" campaign and a bronze TV award for Ford Motor Co.'s Focus.
LatinWorks, Austin, entered the awards for the first time and won three bronze TV awards, for SABMiller's Miller Lite beer, local bicycle store Ozone Bikes, and Cine Las Americas.
This year the judges gave 25 awards for TV, radio, magazine, newspaper and out-of-home entries: Best of Show, six golds, eight silvers and 11 bronzes.
An interactive category was judged separately. Bromley and La Comunidad won gold and silver awards, respectively, for their own Web sites, and Bravo Group won a gold for best interactive campaign for the The New York Times Co.'s online Job Market.