Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

2002: Year in Review

Published on .

Corporate scandals. A weak economy.

Bankruptcy filings. The threat of war. Agency shutdowns. AOL. Anna Nicole. It was a year many in advertising, marketing and media might want to quickly forget, but we're not going to let you do that just yet. From O'Donnell to Dooner, Chiat to Saturn, McDonald's to Martha, it was a year when scatter had it together and flat was the new up.

Most Popular
In this article: