Watch the Newest Ads on TV From Audi, State Farm, Marshalls and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A driver is defeated by a town's legendary "Mother of All Potholes"—but fortunately State Farm is there for him (and his damaged car). Audi hypes the fact that the 2018 Audi Q5 is "the only vehicle in its class with standard Apple CarPlay integration for your iPhone." And Marshalls says that "shopping should thrill you" in a spot that ends with the tagline "Never Boring. Always Surprising."

Today's TV Ad Highlights

Data provided by iSpot.tv
Your Thing: Break-Up
Premiered on: Keeping Up With the Kardashians, E!
DIRECTV data for the last 30 days
Impressions: 1,556,147,315 (22% of industry)
Est. TV Spend: $31,471,818 (31% of industry)
Attention Score: 87.98
Attention Index: 101 (1% fewer interruptions than avg.)
Pothole
Premiered on: Pac-12 Sports Report, PAC-12 Network
State Farm data for the last 30 days
Impressions: 3,171,533,190 (14% of industry)
Est. TV Spend: $42,321,602 (12% of industry)
Attention Score: 91.53
Attention Index: 100 (0% fewer interruptions than avg.)
Let the Block Find You
Premiered on: NFL Total Access, NFL Network
Amica Mutual Insurance Company data for the last 30 days
Impressions: 197,965,629 (1% of industry)
Est. TV Spend: $2,922,690 (1% of industry)
Attention Score: 94.90
Attention Index: 140 (40% fewer interruptions than avg.)
Connected
Premiered on: Roadkill, Velocity
Audi data for the last 30 days
Impressions: 467,002,063 (2% of industry)
Est. TV Spend: $9,030,591 (2% of industry)
Attention Score: 92.78
Attention Index: 118 (18% fewer interruptions than avg.)
Shopping Should Thrill You
Premiered on: The Voice, NBC
Marshalls data for the last 30 days
Impressions: 9,311,083 (<1% of industry)
Est. TV Spend: $323,498 (<1% of industry)
Attention Score: 91.80
Attention Index: 101 (1% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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