Watch the newest ads on TV from Macy's, Kohl's, Rooms to Go and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Furniture retailer Rooms to Go is promoting an interest-free financing deal (qualified buyers won't pay interest on purchases until January 2023). Kohl's wants you to "get your family back-to-school-ready" with deals on denim, t-shirts and more. And Macy's One Day Sale (which is also all about back-to-school savings) will be this Friday and Saturday for some reason.

Today's TV Ad Highlights

Data provided by iSpot.tv
The Best Price
Premiered on: Martin, VH1
CiCi's Pizza data for the last 30 days
Impressions: 468,556,042 (7% of industry)
Est. TV Spend: $4,367,263 (6% of industry)
Attention Score: 87.89
Attention Index: 113 (13% fewer interruptions than avg.)
One Day Sale: 2018 Back to School
Premiered on: Say Yes to the Dress, TLC
Macy's data for the last 30 days
Impressions: 1,351,011,112 (12% of industry)
Est. TV Spend: $11,827,936 (11% of industry)
Attention Score: 92.50
Attention Index: 121 (21% fewer interruptions than avg.)
Back-to-School Ready
Premiered on: Man Fire Food, Cooking Channel
Kohl's data for the last 30 days
Impressions: 1,771,626,835 (16% of industry)
Est. TV Spend: $13,740,203 (13% of industry)
Attention Score: 94.40
Attention Index: 141 (41% fewer interruptions than avg.)
Shoe Event: Say Yes
Premiered on: Today, NBC
Ross data for the last 30 days
Impressions: 567,778,088 (5% of industry)
Est. TV Spend: $630,403 (1% of industry)
Attention Score: 87.20
Attention Index: 74 (26% more interruptions than avg.)
Go Right Now
Premiered on: SEAL Team, CBS
Rooms to Go data for the last 30 days
Impressions: 197,664,862 (8% of industry)
Est. TV Spend: $411,519 (2% of industry)
Attention Score: 82.94
Attention Index: 43 (57% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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