Watch the newest ads on TV from AT&T, Coke, Miller Lite and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Miller Lite asks "What are you holding?" as we watch a close-up of a can of the low-calorie brew getting handed off at a party. In a World Cup-themed spot, Coca-Cola suggests that you plan ahead a bit to make sure you have cold Coke ready "for a great match." And as part of its continuing "More for Your Thing" campaign, AT&T takes an emoji-centric approach to hyping the power of its network, which it calls "the nation's largest and most reliable."

Today's TV Ad Highlights

Data provided by iSpot.tv
Ready for the World Cup
Premiered on: 2018 FIFA World Cup, FOX
Coca-Cola data for the last 30 days
Impressions: 765,417,797 (14% of industry)
Est. TV Spend: $14,456,636 (20% of industry)
Attention Score: 89.05
Attention Index: 78 (22% more interruptions than avg.)
More Taste
Premiered on: Resident Evil: Retribution, Fuse
Miller Lite data for the last 30 days
Impressions: 344,539,109 (3% of industry)
Est. TV Spend: $2,804,706 (2% of industry)
Attention Score: 94.16
Attention Index: 108 (8% fewer interruptions than avg.)
Your Thing: Talk, Text and Data
Premiered on: BTN Wrestling in 60, Big Ten Network
AT&T Wireless data for the last 30 days
Impressions: 1,119,158,343 (9% of industry)
Est. TV Spend: $26,433,447 (12% of industry)
Attention Score: 87.90
Attention Index: 102 (2% fewer interruptions than avg.)
Just Like You
Premiered on: SportsCenter, ESPN
Special Olympics data for the last 30 days
Impressions: 14,902,931 (1% of industry)
Est. TV Spend: $596,819 (2% of industry)
Attention Score: 87.86
Attention Index: 68 (32% more interruptions than avg.)
Where Life Begins Again
Premiered on: The Greg Gutfeld Show, Fox News
Homes for Our Troops data for the last 30 days
Impressions: 1,867,510 (<1% of industry)
Est. TV Spend: $52,713 (<1% of industry)
Attention Score: 43.24
Attention Index: 13 (87% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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