Watch the newest ads on TV from Dairy Queen, Indeed, Ice Breakers and more
Published on .
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Ice Breakers mints help a man named Steve triumph on the dance floor (along with the Ice Breakers unicorn). Indeed tells the story of a woman named Jane whose engineering career starts to take off (with a little help from Indeed). And Dairy Queen promotes its Miracle Treat Day (this Thursday), which will raise funds for children's hospitals.
Premiered on: The Poseidon Adventure, Independent Film (IFC)
Indeed data for the last 30 days
Impressions: 911,912,283 (37% of industry)
Est. TV Spend: $8,882,704 (40% of industry)
Attention Score: 91.47
Attention Index: 110 (10% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.